Follow UsFollowing the real-money game ban in India, the Board of Control for Cricket in India (BCCI) are seeking new lead sponsors for the national team, ahead of the Asia Cup 2025. Dream11 were India’s principal sponsor over the last few years, and the real-money ban has now caused them to lose their sponsorship.
“The Board of Control for Cricket in India (“BCCI”) invites bids from reputed entities for acquiring the National Team Lead Sponsor Rights. Accordingly, the BCCI is issuing an Invitation for Expression of Interest for National Team Lead Sponsor Rights (“IEOI”), which provides the detailed terms and conditions governing the submission and evaluation of bids,” BCCI announced on their website.
BCCI also confirmed that no other business that is prohibited under the Online Gaming Act of 2025 can give its tender.
“Bidder, including any of its Group companies: (i) should not be engaged in online money gaming, betting or gambling services or similar services in India or anywhere in the world; (ii) should not provide any online money gaming, betting or gambling services or similar services to any Person in India; and (iii) should not have any investment or ownership interest in any Person engaged in betting or gambling services in India. To clarify, a bidder, including any of its Group companies, engaged in any activities/business that is prohibited under the Promotion and Regulation of Online Gaming Act, 2025 is not permitted to submit a bid,” BCCI said.
September 16 (Tuesday) remains the last date for submission of the bid.