BCCI announces new lead sponsor for Team India

Online gaming platform Dream 11 has been roped in as India's new lead sponsor for a period of three years, starting with the Test series against West Indies, starting July 12, which will be the start of the next World Test Championship (WTC) cycle.

“I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength,” BCCI President said in a statement.

“It is a direct testament to the trust, value, potential and growth that Indian Cricket offers. As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience.”

Dream 11 has replaced educational portal Byju's as the lead sponsor after the latter pulled out during the end of the previous financial year and the BCCI had invited closed bids for a new sponsorer. 

“As a long-standing partner of BCCI and Team India, Dream11 is thrilled to take our partnership to the next level. At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the National team. We look forward to continue supporting the Indian sports ecosystem,” Harsh Jain, the co-founder of Dream11.

According to reports, the new deal is set to be lower than the previous one.