Follow UsThe Board of Control for Cricket in India (BCCI) has finally found a jersey sponsor for Team India after Dream 11 had to exit as a repercussion of the Online Gaming Bill, which affected their business model.
Apollo Tyres have now replaced Dream 11 after winning the sponsorship deal, which will see their name appear as the main sponsor on the Indian jersey for two and a half years (until March 2028) for a price of ₹ 579 Crore (roughly US $65.7 million).
“For Apollo Tyres, the sponsorship is a powerful platform to connect with a diverse and passionate audience,” the BCCI said in their statement announcing the sponsorship deal.
“The company, known for its commitment to performance and safety, sees a natural synergy between its brand values and the attributes of a world-class cricket team. The company markets its products under its two global brands – Apollo and Vredestein, and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.”
Under this deal, Apollo Tyres would be paying roughly ₹4.77 crore/game to BCCI for the stipulated period, which covers 121 bilateral and 21 ICC games. This is a significant uptick from what Dream 11 was offering, which came close to ₹3.5 crore/game for bilateral and ₹1.5 crore for World Cup games.
The New Jersey sponsor will be able to see their name on the Indian jersey from the two-Test series at home against West Indies and then the white ball tour to Australia. The new logo will also show up on the India A jersey as well, who are currently playing Australia A in a multiformat series. The men's team is currently playing without a main jersey sponsor in the Asia Cup, and so is the women's team against Australia.