Cricket at CWG a big boost for ICC's Olympic ambitions, says Allardice

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27 Jul 2022 | 01:39 PM staff

Cricket at CWG a big boost for ICC's Olympic ambitions, says Allardice

ICC chief executive Geoff Allardice spoke about cricket's inclusion in multi-sports events

ICC chief executive Geoff Allardice felt that cricket's return in the Commonwealth Games (CWG) 2022 after a gap of 24 years could pave the path for the international body's ambitions for its inclusion in all multi-sport events including the Olympics.

The ICC has bid for cricket's inclusion at the Los Angeles Olympics in 2028 and is hoping for a good show at Edgbaston where all the Women's T20 matches of Commonwealth Games will be played.

Eight teams, including Barbados, will compete for the podium places set to kick off with match between India and Australia on Friday (July 29).

"The idea of being here in Birmingham for the (ICC) annual conference is to celebrate cricket's involvement in the Commonwealth Games for the first time in 24 years with the women's T20 event," Allardice said.

"Being in multi-sport games, whether it is the Commonwealth Games or the Asian Games or the African Games, putting cricket into these multisport events is good for the growth of our game. One, it gives a lot of our member countries a seat at the top table for sporting organisations within their country. Two, the coverage of these games reaches new audiences that may not be traditional cricket audiences," he added.

Cricket was last played at the CWG in 1998 Kaula Lumpur which was a men's competition in the 50-over format. Allardice felt that multi-discipline events will bring cricket new audiences around the world.

"And that is one of opportunities with the Commonwealth Games, that we can reach new audiences. I'm sure you have seen in the last five years or so, the quality of our women's events is outstanding. The players are great ambassadors for our sport. We heard from a number of the (women's team) captains last night at a panel session, and they are very excited and I'm sure, cricket a star attraction at the Commonwealth Games, which can only leave us in a good position as we look for ambitions moving forward in all other types of multi-sport games," he said.

Allardice also said that the decision on cricket's inclusion at Los Angeles Olympics will taken next year.

"We have declared our ambition to be involved in the Olympic Games. We are assisting the LA 2028 organisers and providing any information will help their assessment of different sports with regards to addition to the Olympic programme. But, at this stage, a decision is due next year," he said.

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