I don't like the silly term 'Bazball': McCullum

England Test head coach Brendon McCullum laughed off the word 'Bazball' -- the nickname for his coaching philosophy -- saying it is never about all-guns blazing approach.

Since McCullum took over, England have four Tests on the trot, three against New Zealand and one against India, where they chased a record 378 by losing just three wickets.

The former New Zealand skipper said that the word 'Bazball' is not something he would attest to his team's style of play.

"I don't have any idea what 'Bazball' is. It's not just all crash and burn, if you look at the approach, and that's why I don't really like that silly term that people are throwing out there," McCullum said on SEN radio's WA Breakfast show.

"Because there's actually quite a bit of thought that goes into how the guys manufacture their performances and when they put pressure on bowlers and which bowlers they put pressure on. There's also times where they've absorbed pressure beautifully as well."

McCullum said that his coaching is all about getting the players to entertain the fans while being satisfied with their performances.

"All we try and do is play a brand of cricket which gives the guys the greatest amount of satisfaction and gives them the best opportunity. We've also got an obligation to entertain," he said.

England, who have struggled in the recent Ashes and entire last year, levelled the series against India 2-2 despite being second best for majority of the fifth Test. While denying that his style has changed the landscape of Test cricket, McCullum said his team wants to make Test cricket exciting for the viewers.

"It's been a challenging period for those who love the game of Test cricket because society has changed and people don't necessarily have five days to sit down and watch cricket anymore, so we need to make sure that the product that we've got and the product that we're taking to the people is worthy of their time and is able to captivate some of those imaginations," he said.

McCullum said that his players were directed to shut out of the external noises from the British media.

"The media over here, it is a huge beast and sometimes the negative and the positive can seep into an environment. One thing we've tried to do is just be totally honest with one another and try and block some of that external stuff out and quieten down some of that noise. I think that's helped," he said.