Spartan Sports aplogises to Tendulkar

back icon
safari
17 May 2020 | 06:11 AM
authorAFP

Spartan Sports aplogises to Tendulkar

The bat makers used the batting great's name and image after he terminated a deal with them

heart

Share

Indian cricket great Sachin Tendulkar has settled a lawsuit with an Australian bat maker he accused of failing to pay him millions of dollars under a licensing agreement. Spartan Sports group apologised to Tendulkar for using his name and image after he terminated a deal with them, according to a joint statement. Tendulkar had claimed millions of dollars in damages in a civil lawsuit filed in a Sydney court last year. The statement did not say whether there was a financial deal in the out-of-court settlement.

"Spartan sincerely apologises to Mr Tendulkar for its failure to honour his sponsorship agreement and is grateful for Mr Tendulkar's patience in resolving this dispute," Les Galbraith, Spartan director, said in the statement issued by the two sides late Thursday.

The batting icon entered into a worldwide agreement with Spartan in 2016 to promote their products. The company acknowledged that "Mr Tendulkar has had no association with Spartan since 17 September 2018, when Mr Tendulkar terminated their sponsorship agreement". Tendulkar's lawyer Siabon Steet said, "We are pleased to be able to resolve this action for Mr Tendulkar who, as a beloved cricket legend, is entitled to the protection of his own name and image against false endorsement".

The 47-year-old Tendulkar retired in 2013 after scoring more than 34,000 runs in Tests and One-Day Internationals (ODI), including a record 100 centuries. His renown means he still makes huge amounts endorsing products

heart
shareGray Share
Tags
Sachin Ramesh TendulkarIndia

Related Articles

safari
ONTHISDAY
Touchdown 15,000
On this day in 2007, Tendulkar became the first and by far the only cricketer to score 15,000 ODI runs
userSomesh Agarwal
29 Jun 2020
safari
ONTHISDAY
Tendulkar, Dravid swat Kenya away
On this day in 1999, India kept themselves alive in the World Cup thanks to a record-breaking partnership
userPramod Ananth
23 May 2020
safari
OPINION
The eternal ambassador of cricket
Not a lot is unknown about the life and achievements of Sachin Tendulkar. Yet, his journey is like a bottle of wine that ages well.
userSomesh Agarwal
24 Apr 2020
safari
ONTHISDAY
When even a desert storm couldn’t stop Tendulkar
On this day in 1998, the batting great played one of the most memorable innings in ODIs
userPramod Ananth
22 Apr 2020
safari
IPL HALL OF FAME
Cricket.com IPL Hall of Fame – Sachin Tendulkar
Marking the 12th anniversary of the decorated league, we celebrate and honour the legends of the IPL
userHardik Worah
18 Apr 2020
safari
ONTHISDAY
Tendulkar dazzles with the ball
On this day in 1998, Sachin Tendulkar registered his best bowling figures in ODIs
userPramod Ananth
01 Apr 2020
safari
ONTHISDAY
The arrival of Sachin Tendulkar – the opener
On this day, in 1994, Sachin Tendulkar walked out to open the innings in ODIs for India for the very first time
userAshish Pant
27 Mar 2020
safari
NEWS
Sachin Tendulkar wins best Laureus sporting moment
The Indian legend was carried on the shoulders of his teammates after India won the 2011 World Cup
userPTI
18 Feb 2020
safari
NEWS
What you bring to the table matters: Tendulkar on opening slot
Security and a sense of belonging is something that also brings the best out of any player according to Tendulkar
userPTI
02 Oct 2019
safari
NEWS
Tendulkar sues Australian sporting goods manufacturer
Former Indian batsmen entered into a worldwide exclusive sponsorship agreement with the Spartan Sports group in 2016 to promote Spartan’s sporting goods and sportswear.
userAFP
27 Jun 2019
logo
Cricket like never before
Follow us on
FacebookTwitterLinkedin
@ 2020 cricket.com | All rights reserved