Star to continue as ICC's digital partner in India for global events

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27 Aug 2022 | 02:37 PM
authorcricket.com staff

Star to continue as ICC's digital partner in India for global events

The decision followed a robust tender, bidding and evaluation process, which started in June 2022

The International Cricket Council (ICC) has announced that Dinsey Star has won the digital rights for men's and women's global events till the end of 2027. Mega events like the T20 World Cup, Champions Trophy and also the Women's T20 World Cup and also the 50-over World Cup till 2027 will be streamed across India on Disney Star, further continuing their association with ICC.

"Disney Star won following a single round sealed bid process which has yielded a significant uplift to the rights fee from the previous cycle continuing the impressive growth and reach of cricket," the ICC said in a media release.

"The decision followed a robust tender, bidding and evaluation process, which started in June 2022."

ICC Chair Greg Barclay said, “We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years which has delivered an outstanding result for our Members and will support our ambitious growth plans. They will play a crucial role in the future of our sport and connecting and engaging with more fans than ever before.

K Madhavan, Country Manager & President, Disney Star said, “We are delighted at being able to continue our association with the International Cricket Council (ICC) and look forward to strengthening our partnership by growing the sport of cricket in the years ahead.

“With the acquisition of the ICC Digital and TV broadcast rights, Disney Star has further strengthened its status as the premier destination for marquee cricket events in the country.”

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