back icon

News

TATA Group secures title sponsorship rights for IPL 2024-28

article_imageNEWS
Last updated on 20 Jan 2024 | 08:39 AM
Follow Us
TATA Group secures title sponsorship rights for IPL 2024-28

IPL Chairman Arun Dhumal said the collaboration for the five-year cycle between 2024-28 is a significant milestone in IPL’s journey

The BCCI on Saturday awarded the title sponsorship rights for the Indian Premier League to TATA Group for a period of five years. The Indian conglomerate, with diverse verticals, has renewed its association with the BCCI for a record-breaking value of INR 2500 crore—the highest-ever sponsorship amount in the history of the league.

"We are elated to announce the partnership with the TATA Group as the Title Sponsors of the IPL. The league has transcended borders, captivating audiences worldwide with its unmatched blend of skill, excitement, and entertainment. Similarly, the TATA Group, rooted in India, has emerged as a symbol of excellence, making its mark across diverse global sectors," BCCI Secretary Jay Shah said in a press release. 

"This collaboration embodies the spirit of growth, innovation, and a mutual dedication to excellence. The unprecedented financial commitment reflects the immense scale and global impact of the IPL on the international sports stage," Shah added.

The TATA Group previously held the title sponsorship rights for the IPL in 2022 and 2023 and is also the title sponsor of the Women’s Premier League. IPL Chairman Arun Dhumal said the collaboration for the five-year cycle between 2024-28 is a significant milestone in IPL’s journey.

"The collaboration with TATA Group for the title sponsorship of IPL 2024-28 is a significant milestone in IPL’s journey. The record-breaking sum of INR 2500 crore by TATA Group is a testament to the immense value and appeal that the IPL holds in the world of sports," Dhumal added.

"This unprecedented amount not only sets a new benchmark in the history of the league but also reaffirms the IPL's position as a premier sporting event with global impact. TATA Group’s commitment to cricket and sports is truly commendable, and we look forward to scaling new heights together and providing fans with unparalleled cricketing entertainment," he added.

Related Article

Loader