When IPL started, prominent business tycoons and bollywood celebrities, came on board. It helped contribute to the buzz around the tournament. The tournament since then has grown from strength to strength and consequently, the brand value of the franchises too has soared. While for the initial few seasons, the franchises just relied on capital appreciation, but over the years the profit margins have increased. In this video, we explore the sources that contribute to IPL franchises' revenues.
