Wonder Cement announced as title sponsor for India tour of South Africa

On October 21, Wonder Cement, among India’s leading cement-producing companies, announced that they would be the Title Sponsor for India’s Tour of South Africa, starting November 8. 

Wonder Cement also recently sponsored India’s Tour of Sri Lanka in July, during which the brand conducted unique engagement activities and integrations to boost brand visibility and awareness throughout the series.  

"We are building on what we have achieved through cricket so far. It was truly great to sponsor India’s Tour of Sri Lanka and use cricket as a platform to engage with not just our distributors but also our customers. It is a matter of great pride to associate once again with India’s Tour of South Africa, which promises to be a very hard-fought series. We will once again be planning many initiatives and activations to further the Wonder Cement brand. We also hope to continue our work through our foundation, Neev, solidifying our commitment to cricket through our CSR initiatives. I thank ITW Universe for facilitating this partnership," Speaking on the association, Mr Vivek Patni, Director of Wonder Cement, said. 

CSA's Chief Executive Officer, Pholetsi Moseki, on the other hand, was proud to welcome the brand on board for the exciting four-match T20I series. 

“CSA is honoured to welcome Wonder Cement as the title sponsor for this exciting T20 International series between South Africa and India. This partnership not only brings together two cricketing powerhouses but also aligns with our shared vision of using sport as an inclusive platform for everyone to excel. The engagement with fans and the contributions to young cricketers through the Neev Foundation demonstrate Wonder Cement’s commitment to both the game and its broader impact to make cricket accessible for all. We look forward to a wonderful series that will capture the passion of cricket fans across both nations," Moseki said. 

“ITW Universe is proud to facilitate a partnership between Wonder Cement and Cricket South Africa for India’s Tour of South Africa, and we look forward to a long and mutually beneficial relationship between all stakeholders," said Bhairav Shanth, Co-Founder of ITW Universe.

A relatively young Indian team, led by Suryakumar Yadav, will take on South Africa, who will be looking to end India’s 10-match winning streak. The four-match series will begin on November 8th at 8.30 pm IST in Durban. It will be followed by matches in Gqeberha at 7.30 pm IST and Centurion at 8.30 pm IST, with the final game on November 15th in Johannesburg at 8.30 pm IST. All matches will be telecast on Jio Cinema and Sports 18.

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